Samara Asset Group AG is a listed investment company that focuses on disruptive technologies and Bitcoin in particular. The management has now decided to further increase the company's BTC holdings. Similar to MicroStrategy, which became known worldwide through massive Bitcoin investments, Samara is also taking the route of selling bonds to finance the purchase of Bitcoin. Patrick Lowry, CEO of Samara AG, emphasized on 𝕏 that the company has been holding Bitcoin since 2018, i.e. longer than the big role model from the USA, and now wants to expand its Bitcoin reserves.
We at @Samara_AG_ have HODL'd for years and are now increasing our #Bitcoin treasury and investing in disruptive tech through top managers and builders.
Patrick Lowry (@Patrick_Lowry_) October 14, 2024
Not sure it's possible, but it'd be a dream to stack as much as @saylor-
Who is Samara AG?
Samara Asset Group AG is (as mentioned at the beginning) a listed company with a focus on alternative investments and disruptive technologies. Originally founded as a financial services provider, Samara AG has increasingly specialized in the field of digital assets, especially cryptocurrencies and Bitcoin in particular. The company manages a diversified portfolio that includes both traditional and innovative asset classes. Samara AG is supported by the well-known crypto investor Mike Novogratz. Novogratz was part of the founding team of Samara AG and, as the founder of Galaxy Digital, an investment firm specializing in digital assets, brings extensive knowledge and networks in the areas of Bitcoin, cryptocurrencies and blockchain technologies to the company.
Bitcoin as part of the corporate strategy
According to the recently published announcement, Samara AG is planning to issue bonds worth up to 30 million euros. A large part of the funds generated by the bond issue will be used to expand the company's Bitcoin holdings. With this measure, Samara AG is focusing on Bitcoin as a long-term investment.
The proceeds from the bond issue will be used to expand Samara's diversified investment portfolio by acquiring additional limited partnership interests in alternative investment funds and to increase its position in Bitcoin, which Samara uses as a primary reserve asset for its own balance sheet.
Excerpt from the press release
According to the press release, the bonds will be placed as so-called "Nordic Bonds" in the Nordic market. The Norwegian and Swedish markets are known for their openness to innovative financing models and offer companies flexible options for raising capital. The minimum amount for the subscription and allocation of the bond is €100,000.00.
More and more companies are turning to Bitcoin
Samara AG's decision to expand its Bitcoin reserves by issuing bonds joins a growing list of companies utilizing Bitcoin as part of their strategic direction. MicroStrategy was one of the pioneers of this trend, inspiring numerous companies to take similar steps. Prominent examples include Semler Scientific and Metaplanet, which have also begun to integrate Bitcoin into their corporate strategies. It will be interesting to see which other companies will join this ranks in the future.
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